Prada: Innovation and Modern Identity

Prada, founded in Milan in 1913, is known for intellectual, modern design.

Miuccia Prada transformed the brand into a symbol of contemporary fashion.

Prada is often described as:

• moderno

• minimalista

• sofisticato

  
  

Italian fashion frequently mixes tradition and innovation.

Grammar Hint

Notice the use of the present tense for facts:

• Prada nasce a Milano.

• È famosa per il design moderno.

  
  

In Italian, we use present tense to describe historical facts — this is called the present historical.

It makes storytelling feel more immediate.

If you'd like to practice describing clothing and style in Italian, that’s something we explore in lessons too.

👉 Book your Italian lesson and speak with style.